{"id":69,"date":"2009-08-17T08:35:06","date_gmt":"2009-08-17T13:35:06","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/2009\/08\/17\/where-are-all-the-teens\/"},"modified":"2010-03-17T02:38:41","modified_gmt":"2010-03-17T07:38:41","slug":"where-are-all-the-teens","status":"publish","type":"post","link":"https:\/\/www.yupingliu.com\/wordpress\/2009\/08\/17\/where-are-all-the-teens\/","title":{"rendered":"Where Are All the Teens?"},"content":{"rendered":"

Over the course of this year, I kept hearing reports about social media getting older. The largest age group of Facebook users is between 35 and 54<\/a>, and this once college-oriented social network is now expanding the fastest among people 55+ years old.\u00a0 Words also got out that teens are not that interested in Twitter<\/a> either.\u00a0 Apparently, while social media and social networking are all the rage in the business world, teenagers are not necessarily buying into the same excitement as we adults are.\u00a0 These reports got me wonder: where are all the teenagers hiding?\u00a0 I did some research, and these are a few popular teen hideout places that I have found.<\/p>\n

\"teenagers\"<\/div>\n

1. Video Games<\/strong><\/p>\n

Pew Internet and American Life<\/a> reports 97% of teens play video or computer games, and half of these teens play daily and typically for at least an hour each day.\u00a0 In a separate report released by Nielsen<\/a>, video gaming is also found to be one of the major media activities that teens engage in, and teenagers spend an average of 25 minutes each day on console gaming.\u00a0 While some may see video gaming as an isolate activity, the Pew report suggests otherwise.\u00a0 It shows that teenagers often engage in video gaming as a social activity, with 65% playing games with others in person and 27% with others over the Internet.\u00a0 The most popular games?\u00a0 Guitar Hero, Halo 3, and Madden NFL.<\/p>\n

2. Mobile Devices<\/strong><\/p>\n

Mobile devices as a popular teen hideout came as no surprise to me as it has always been a challenge getting my undergraduate students not text message in the classroom.\u00a0 Nielsen reports an average of 96 text messages sent or received by a teen in merely one day. But the story does not end with text messaging.\u00a0 Nielsen also finds a higher than average consumption of mobile video by teenagers. The popular genres? Music, comedy, and user-generated videos.\u00a0 Perhaps as even better news for businesses, an article from ClickZ<\/a> offers evidence that teens are more receptive to mobile advertising than their adult counterparts.<\/p>\n

3. TV and movies
\n<\/strong><\/p>\n

TV is by no means a new medium, but it remains surprisingly popular among teenagers.\u00a0 The same Nielsen report mentioned earlier tallies the time teens spend watching TV on an average day to be more than 3 hours. In a more in-depth rather than representative look at teenager media consumption, the 15-year-old intern Matthew Robson from Morgan Stanley says that teenagers’ TV watching is often driven by seasonality and scheduling of shows<\/a>. When popular shows are on, there could be a big spike in TV consumption.\u00a0 Popular shows among teens?\u00a0 Nielsen lists Family Guy<\/em>, American Dad<\/em>, and American Idol<\/em>.\u00a0 Related to TV watching, teens also frequent movie theaters, seeing an average of 10.8 movies per year<\/a>.\u00a0 But despite high levels of interest in TV and movies, teens actually trail behind those 18-to-44 year-olds in online video consumption<\/a>, watching just over 3 hours of online video in a month.\u00a0 This does not mean teens are completely uninterested in online video, however, as both the number of teens watching online video and the time spent on online video are still increasing pretty fast. Only time will tell where the consumption level will settle eventually.<\/p>\n

Does this picture of teenagers surprise you?\u00a0 Do you have any additional information about teen media consumption?\u00a0 Your comments are most definitely welcome.<\/p>\n","protected":false},"excerpt":{"rendered":"

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