{"id":567,"date":"2010-06-23T20:29:22","date_gmt":"2010-06-24T00:29:22","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/?p=567"},"modified":"2010-06-23T20:29:22","modified_gmt":"2010-06-24T00:29:22","slug":"loyaltyscan-a-great-resource-on-loyalty-program-design","status":"publish","type":"post","link":"https:\/\/www.yupingliu.com\/wordpress\/2010\/06\/23\/loyaltyscan-a-great-resource-on-loyalty-program-design\/","title":{"rendered":"LoyaltyScan – A Great Resource on Loyalty Program Design"},"content":{"rendered":"

If you are in charge of designing or revamping a loyalty program, it can be useful to seek inspiration from others companies’ programs. Recently, Colloquy, a LoyaltyOne company, released a LoyaltyScan database that can make this research much easier. The database contains information about the background and program design for 500+ loyalty programs around the world, and includes details such as program launch date, point earning mechanism, hard and soft benefits offered, member communication, data collection, and total enrollment.<\/p>\n

To illustrate the use of the LoyaltyScan database, I pulled together a selected list of loyalty programs from the retail sector and compared their designs below:<\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
<\/td>Borders Rewards<\/th>Barnes & Noble Membership<\/th>DSW Rewards<\/th>Best Buy Reward Zone<\/th>\n<\/tr>\n<\/thead>\n
Products<\/em><\/td>Books & CDs<\/td>Books & CDs<\/td>Shoes & Accessories<\/td>Computers & Electronics<\/td>\n<\/tr>\n
Launch Date<\/em><\/td>July 2007<\/td>April 2006<\/td>September 2006<\/td>2002; Relaunched September 2006<\/td>\n<\/tr>\n
Joining Requirements<\/em><\/td>--Free
\r\n--Sign up online or in store<\/td>		--$25 annual fee
\r\n--Sign up online or in store
\r\n--Extra bonus (20% coupon) for online sign-ups<\/td>		--Free
\r\n--Sign up online or in store;
\r\n--Membership card optional (use phone number instead)<\/td>		--Free
\r\n--Sign up online or in store<\/td>\n<\/tr>\n
Point Ratio<\/em><\/td>Does not use points but directly use consumers' qualifying purchase total<\/td>Not point based<\/td>--10 points per $ on regular priced merchandise;
\r\n--5 points per $ on clearance merchandise.
\r\n--Premier members earn extra 50% more points per dollar spent<\/td>		--1 point for each $1 spent in store or online
\r\n--Premium silver members get 25% bonus points<\/td>\n<\/tr>\n
Point\/Program Currency Expiration<\/em><\/td>Fixed: end of calendar year<\/td>N\/A<\/td>Rolling: after two years of inactivity<\/td>Rolling: after 12 months of inactivity<\/td>\n<\/tr>\n
Hard Rewards<\/em><\/td>$150 qualifying purchases = $5 Borders Bucks toward future Borders purchases<\/td>--40% off hardcover bestsellers;
\r\n--20% off adult hardcovers;
\r\n--10% off almost everything else online and in stores.<\/td>		1,500 points = $10 reward certificate toward future DSW purchases<\/td>250 points = $5 reward certificate toward future BestBuy purchases<\/td>\n<\/tr>\n
Reward Redemption and Expiration<\/em><\/td>--Redeem online or in store
\r\n--Expires the end of the month in which the reward is issued<\/td>		Show membership card or input membership number at check out<\/td>--Automatic issuance of reward certificate when earned;
\r\n--Certificate expires after 180 days<\/td>		--Online or in-store 5 weeks after reaching threshold
\r\n-- Certificate expires after 90 days<\/td>\n<\/tr>\n
Soft Benefits<\/em><\/td>Exclusive in-store offers and special weekly coupons tailored to their interests as indicated at enrollment, plus the latest news, recommendations, all via email<\/td>--Invitations to book signings, readings and other members-only events
\r\n--Special promotions throughout the year<\/td>		--Monthly email newsletter
\r\n--Premier members have a special email and phone number reserved just for them.<\/td>		--Articles and insights from the tech pros at CNET
\r\n--Member-only offers and giveaways
\r\n--Special bonus point offers
\r\n--Premier Silver members Point Banking and Exclusive Rewards; Member-Only Events; Dedicated Premier Silver Helpline; Free Shipping at BestBuy.com; Extended Return Policy; and Complimentary Special Offers from Geek Squad<\/td>\n<\/tr>\n
Program tiers<\/em><\/td>None<\/td>None<\/td>Premier membership after 6,000 points earned in a calendar year<\/td>Premium Silver membership 31 days after $2,500 of qualifying purchases during a single calendar year<\/td>\n<\/tr>\n
Program Partners<\/em><\/td>None<\/td>None<\/td>None<\/td>Netflix
\r\nBarnes & Noble
\r\nExpedia.com
\r\nTheater Seat Store
\r\n1-800-FLOWERS.COM
\r\nSony Music
\r\nTeleflora
\r\nRewards Network<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Caveats<\/strong><\/p>\n

    \n
  • There is no clear indication from Colloquy on whether this database will be updated frequently. So if be sure to verify data accuracy down the road.<\/li>\n
  • Not all data are available for all programs.<\/li>\n<\/ul>\n

    Despite these caveats, LoyaltyScan can be a valuable resource to check as you define your own loyalty program parameters.<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you are in charge of designing or revamping a loyalty program, it can be useful to seek inspiration from…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[142,145,143,144,62,141],"class_list":["post-567","post","type-post","status-publish","format-standard","hentry","category-customer_loyalty","category-loyalty_programs","tag-barnes-noble","tag-bestbuy","tag-borders","tag-dsw","tag-loyalty-program","tag-resource","post-archive"],"yoast_head":"\nLoyaltyScan - A Great Resource on Loyalty Program Design | Ping! >> Loyalty Science in Practice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/2010\/06\/23\/loyaltyscan-a-great-resource-on-loyalty-program-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LoyaltyScan - A Great Resource on Loyalty Program Design | Ping! 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