{"id":45,"date":"2008-09-30T04:25:06","date_gmt":"2008-09-30T09:25:06","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/"},"modified":"2010-03-17T02:56:05","modified_gmt":"2010-03-17T07:56:05","slug":"best-practices-pg-mr-clean-car-wash","status":"publish","type":"post","link":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/","title":{"rendered":"Best Practices — P&G Mr. Clean Car Wash"},"content":{"rendered":"

What is it?<\/strong><\/p>\n

You might be aware of the Mr. Clean AutoDry Carwash System.\u00a0 Well, Mr. Clean Car Wash<\/a> I am talking about here is not a product.\u00a0 It is an actual car wash service that P&G<\/a> opened up in Ohio.\u00a0 Two locations have been opened so far, one in Mason and the other in Cincinnati.\u00a0 Besides this innovative brand extension, it has also been reported that P&G is opening up Tide-Y dry cleaners<\/a> in the Kansas City area.<\/p>\n

Why is it a good idea?<\/strong><\/p>\n

(1) Household products are a highly-saturated market.\u00a0 Branching out from the product market to services opens up a whole new set of opportunities and revenue potentials. As an added bonus, the services area is also highly fragmented competition-wise, unlike the product market.<\/p>\n

(2) A physical shop gives P&G an opportunity to put a face to its products. Managed well, this can lead to more intimate and meaningful customer relationships.<\/p>\n

(3) The shops can serve the function of advertising and publicity for the physical product\/brand.<\/p>\n

(4) Having first-experience with people’s carwashing and dry-cleaning behavior can give P&G valuable market research information.<\/p>\n

Small Print<\/strong><\/p>\n

Sometimes an idea is so pioneering and unusual that it naturally comes with some risks. For P&G, the biggest risk is in its ability to execute these service shops well.\u00a0 Being a consumer packaged goods company, it is not exactly an expert on services marketing and service logistics.\u00a0 If not done right, bad customer experience from the physical shops can have a damaging effect on the core brand.\u00a0 I suspect this is partially the reason why P&G has been very cautious in this area, so far keeping a very low key, only experimenting with the idea in selected local areas and possibly rolling out nationally if the experiments prove successful.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is it? You might be aware of the Mr. Clean AutoDry Carwash System.\u00a0 Well, Mr. Clean Car Wash I…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[70,68,59,79,78],"class_list":["post-45","post","type-post","status-publish","format-standard","hentry","category-best_practices","tag-best-practice","tag-business-model","tag-corporate-innovation","tag-mr-clean","tag-pg","post-archive"],"yoast_head":"\nBest Practices -- P&G Mr. Clean Car Wash | Ping! >> Loyalty Science in Practice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices -- P&G Mr. Clean Car Wash | Ping! >> Loyalty Science in Practice\" \/>\n<meta property=\"og:description\" content=\"What is it? You might be aware of the Mr. Clean AutoDry Carwash System.\u00a0 Well, Mr. Clean Car Wash I...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/\" \/>\n<meta property=\"og:site_name\" content=\"Ping! >> Loyalty Science in Practice\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-30T09:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-03-17T07:56:05+00:00\" \/>\n<meta name=\"author\" content=\"Yuping Liu-Thompkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PingTweets\" \/>\n<meta name=\"twitter:site\" content=\"@PingTweets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yuping Liu-Thompkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/\"},\"author\":{\"name\":\"Yuping Liu-Thompkins\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"headline\":\"Best Practices — P&G Mr. Clean Car Wash\",\"datePublished\":\"2008-09-30T09:25:06+00:00\",\"dateModified\":\"2010-03-17T07:56:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/\"},\"wordCount\":310,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"keywords\":[\"best practice\",\"business model\",\"corporate innovation\",\"Mr. Clean\",\"P&G\"],\"articleSection\":[\"Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/\",\"name\":\"Best Practices -- P&G Mr. Clean Car Wash | Ping! >> Loyalty Science in Practice\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\"},\"datePublished\":\"2008-09-30T09:25:06+00:00\",\"dateModified\":\"2010-03-17T07:56:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yupingliu.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices — P&G Mr. Clean Car Wash\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/\",\"name\":\"Ping! >> Loyalty Science in Practice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yupingliu.com\/wordpress\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\",\"name\":\"Yuping Liu-Thompkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"contentUrl\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"width\":819,\"height\":1024,\"caption\":\"Yuping Liu-Thompkins\"},\"logo\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\"},\"description\":\"Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Loyalty Science Lab at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy & Marketing, among others. She is currently an Associate Editor for Journal of Advertising, and she serves on the editorial review board of Journal of Marketing, Journal of Interactive Marketing and Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found on her website Yuping Online.\",\"sameAs\":[\"https:\/\/www.yupingliu.com\",\"https:\/\/www.linkedin.com\/in\/yupingonline\/\",\"https:\/\/x.com\/PingTweets\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Practices -- P&G Mr. Clean Car Wash | Ping! >> Loyalty Science in Practice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices -- P&G Mr. Clean Car Wash | Ping! >> Loyalty Science in Practice","og_description":"What is it? You might be aware of the Mr. Clean AutoDry Carwash System.\u00a0 Well, Mr. Clean Car Wash I...","og_url":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/","og_site_name":"Ping! >> Loyalty Science in Practice","article_published_time":"2008-09-30T09:25:06+00:00","article_modified_time":"2010-03-17T07:56:05+00:00","author":"Yuping Liu-Thompkins","twitter_card":"summary_large_image","twitter_creator":"@PingTweets","twitter_site":"@PingTweets","twitter_misc":{"Written by":"Yuping Liu-Thompkins","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/#article","isPartOf":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/"},"author":{"name":"Yuping Liu-Thompkins","@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"headline":"Best Practices — P&G Mr. Clean Car Wash","datePublished":"2008-09-30T09:25:06+00:00","dateModified":"2010-03-17T07:56:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/"},"wordCount":310,"commentCount":0,"publisher":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"keywords":["best practice","business model","corporate innovation","Mr. Clean","P&G"],"articleSection":["Best Practices"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/","url":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/","name":"Best Practices -- P&G Mr. Clean Car Wash | Ping! >> Loyalty Science in Practice","isPartOf":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#website"},"datePublished":"2008-09-30T09:25:06+00:00","dateModified":"2010-03-17T07:56:05+00:00","breadcrumb":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/30\/best-practices-pg-mr-clean-car-wash\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yupingliu.com\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Best Practices — P&G Mr. Clean Car Wash"}]},{"@type":"WebSite","@id":"https:\/\/www.yupingliu.com\/wordpress\/#website","url":"https:\/\/www.yupingliu.com\/wordpress\/","name":"Ping! >> Loyalty Science in Practice","description":"","publisher":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yupingliu.com\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32","name":"Yuping Liu-Thompkins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","url":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","contentUrl":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","width":819,"height":1024,"caption":"Yuping Liu-Thompkins"},"logo":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg"},"description":"Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Loyalty Science Lab at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy & Marketing, among others. She is currently an Associate Editor for Journal of Advertising, and she serves on the editorial review board of Journal of Marketing, Journal of Interactive Marketing and Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found on her website Yuping Online.","sameAs":["https:\/\/www.yupingliu.com","https:\/\/www.linkedin.com\/in\/yupingonline\/","https:\/\/x.com\/PingTweets"]}]}},"_links":{"self":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":0,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}