{"id":44,"date":"2008-09-22T18:12:30","date_gmt":"2008-09-22T23:12:30","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/2008\/09\/22\/second-life-demographics-update\/"},"modified":"2010-03-17T02:57:31","modified_gmt":"2010-03-17T07:57:31","slug":"second-life-demographics-update","status":"publish","type":"post","link":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/22\/second-life-demographics-update\/","title":{"rendered":"Second Life Demographics Update"},"content":{"rendered":"<p>My previous blog <a target=\"_blank\" href=\"http:\/\/www.yupingliu.com\/wordpress\/2008\/03\/31\/rethinking-second-life-demographics\/\">&#8220;Rethinking Second Life Demographics&#8221;<\/a> has attracted quite some search engine traffic from people who are looking for Second Life user demographics.\u00a0 Since the original demographic information that I linked to was a little old, I would like to point my readers to a newer and more authoritative demographic information source: Linden Lab itself.\u00a0 If you visit this <a target=\"_blank\" href=\"http:\/\/secondlife.com\/whatis\/economy_stats.php\">Linden Lab&#8217;s Economic Statistics<\/a> page, on the right side of the page, there is a link that allows you to download key metrics in an Excel (among other) format. The Excel file contains a worksheet called &#8220;Demographics&#8221; that provides information on SL users&#8217; country of origin and usage hours by age and gender.<\/p>\n<p>To give you a flavor of what is included there, here are some sample pieces of information provided by the <a target=\"_blank\" href=\"http:\/\/static.secondlife.com\/economy\/stats_200807.xls\">latest (July 2008) key metrics<\/a>:<\/p>\n<p>1. Top 10 Countries by active user hours: US, Germany, UK, Japan, France, Brazil, Canada, Netherlands, Italy, and Spain.<\/p>\n<p>2. Ranking of age segments by % of active hours logged: 25-34, 35-44, 45+, 18-24, and 13-17.<\/p>\n<p>3. Males logged more active hours than females by an approximate ratio of 60\/40.<\/p>\n<p>The same Excel file also provides information on key SL economics, such as SL land ownership, business transactions, and LindenX currency exchange activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My previous blog &#8220;Rethinking Second Life Demographics&#8221; has attracted quite some search engine traffic from people who are looking for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,27,7],"tags":[80,57,18,81,58,72],"class_list":["post-44","post","type-post","status-publish","format-standard","hentry","category-demographic_stats","category-reality_check","category-social_media","tag-demographics","tag-second-life","tag-social-media","tag-statistics","tag-virtual-3d","tag-virtual-world","post-archive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Second Life Demographics Update | Ping! 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