{"id":41,"date":"2008-09-02T00:57:49","date_gmt":"2008-09-02T05:57:49","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/"},"modified":"2010-03-17T03:03:33","modified_gmt":"2010-03-17T08:03:33","slug":"best-practices-cisco-learning-network","status":"publish","type":"post","link":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/","title":{"rendered":"Best Practices — Cisco Learning Network"},"content":{"rendered":"

Starting with this entry, I am adding a new feature called “Best Practices” to my blog. Entries in this category will discuss in a succinct way some of the best business and marketing strategies in the current market. These discussions are meant to help both practitioners learn from others and to offer business educators current examples to use in the classroom. Today, I would like to talk about the Cisco Learning Network<\/a>.<\/p>\n

What is it?<\/strong><\/p>\n

This is a social learning network by Cisco<\/a>. It allows IT professionals to share professional knowledge, network with others, and learn new professional skills. Read the CCNA blog<\/a> to get more background information about the network.<\/p>\n

Why is it a good idea?<\/strong><\/p>\n

The Cisco Learning Network is a good idea because it creates values for both its customers and Cisco itself in a clever way.<\/p>\n

Benefits for customers (i.e., IT professionals):<\/p>\n

(1) More targeted social\/professional networking than generic sites such as LinkedIn<\/a>;<\/p>\n

(2) An opportunity for self-promotion to peers and to the source (i.e., Cisco<\/a>);<\/p>\n

(3) An opportunity to learn from the source.<\/p>\n

Benefits for Cisco:<\/p>\n

(1) In a helpful kind of way, Cisco Learning Network builds brand awareness and loyalty among IT professionals, who are Cisco’s target market;<\/p>\n

(2) The Network creates an IT talent pool and helps identify influential IT professionals. Cisco can then draw from this talent pool at time of need, which is essential in the relatively tight IT market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Starting with this entry, I am adding a new feature called “Best Practices” to my blog. Entries in this category…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,8,27,7],"tags":[70,93,95,41,18,94,73],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-best_practices","category-customer_loyalty","category-reality_check","category-social_media","tag-best-practice","tag-cisco","tag-human-resources","tag-online-community","tag-social-media","tag-talent-management","tag-technology","post-archive"],"yoast_head":"\nBest Practices -- Cisco Learning Network | Ping! >> Loyalty Science in Practice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices -- Cisco Learning Network | Ping! >> Loyalty Science in Practice\" \/>\n<meta property=\"og:description\" content=\"Starting with this entry, I am adding a new feature called “Best Practices” to my blog. Entries in this category...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Ping! >> Loyalty Science in Practice\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-02T05:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-03-17T08:03:33+00:00\" \/>\n<meta name=\"author\" content=\"Yuping Liu-Thompkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PingTweets\" \/>\n<meta name=\"twitter:site\" content=\"@PingTweets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yuping Liu-Thompkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/\"},\"author\":{\"name\":\"Yuping Liu-Thompkins\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"headline\":\"Best Practices — Cisco Learning Network\",\"datePublished\":\"2008-09-02T05:57:49+00:00\",\"dateModified\":\"2010-03-17T08:03:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/\"},\"wordCount\":244,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"keywords\":[\"best practice\",\"Cisco\",\"human resources\",\"online community\",\"social media\",\"talent management\",\"technology\"],\"articleSection\":[\"Best Practices\",\"Customer Loyalty\",\"Reality Check\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/\",\"name\":\"Best Practices -- Cisco Learning Network | Ping! >> Loyalty Science in Practice\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\"},\"datePublished\":\"2008-09-02T05:57:49+00:00\",\"dateModified\":\"2010-03-17T08:03:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yupingliu.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices — Cisco Learning Network\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/\",\"name\":\"Ping! >> Loyalty Science in Practice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yupingliu.com\/wordpress\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\",\"name\":\"Yuping Liu-Thompkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"contentUrl\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"width\":819,\"height\":1024,\"caption\":\"Yuping Liu-Thompkins\"},\"logo\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\"},\"description\":\"Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Loyalty Science Lab at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy & Marketing, among others. She is currently an Associate Editor for Journal of Advertising, and she serves on the editorial review board of Journal of Marketing, Journal of Interactive Marketing and Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found on her website Yuping Online.\",\"sameAs\":[\"https:\/\/www.yupingliu.com\",\"https:\/\/www.linkedin.com\/in\/yupingonline\/\",\"https:\/\/x.com\/PingTweets\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Practices -- Cisco Learning Network | Ping! >> Loyalty Science in Practice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices -- Cisco Learning Network | Ping! >> Loyalty Science in Practice","og_description":"Starting with this entry, I am adding a new feature called “Best Practices” to my blog. Entries in this category...","og_url":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/","og_site_name":"Ping! >> Loyalty Science in Practice","article_published_time":"2008-09-02T05:57:49+00:00","article_modified_time":"2010-03-17T08:03:33+00:00","author":"Yuping Liu-Thompkins","twitter_card":"summary_large_image","twitter_creator":"@PingTweets","twitter_site":"@PingTweets","twitter_misc":{"Written by":"Yuping Liu-Thompkins","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/#article","isPartOf":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/"},"author":{"name":"Yuping Liu-Thompkins","@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"headline":"Best Practices — Cisco Learning Network","datePublished":"2008-09-02T05:57:49+00:00","dateModified":"2010-03-17T08:03:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/"},"wordCount":244,"commentCount":3,"publisher":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"keywords":["best practice","Cisco","human resources","online community","social media","talent management","technology"],"articleSection":["Best Practices","Customer Loyalty","Reality Check","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/","url":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/","name":"Best Practices -- Cisco Learning Network | Ping! >> Loyalty Science in Practice","isPartOf":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#website"},"datePublished":"2008-09-02T05:57:49+00:00","dateModified":"2010-03-17T08:03:33+00:00","breadcrumb":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/09\/02\/best-practices-cisco-learning-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yupingliu.com\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Best Practices — Cisco Learning Network"}]},{"@type":"WebSite","@id":"https:\/\/www.yupingliu.com\/wordpress\/#website","url":"https:\/\/www.yupingliu.com\/wordpress\/","name":"Ping! >> Loyalty Science in Practice","description":"","publisher":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yupingliu.com\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32","name":"Yuping Liu-Thompkins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","url":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","contentUrl":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","width":819,"height":1024,"caption":"Yuping Liu-Thompkins"},"logo":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg"},"description":"Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Loyalty Science Lab at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy & Marketing, among others. She is currently an Associate Editor for Journal of Advertising, and she serves on the editorial review board of Journal of Marketing, Journal of Interactive Marketing and Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found on her website Yuping Online.","sameAs":["https:\/\/www.yupingliu.com","https:\/\/www.linkedin.com\/in\/yupingonline\/","https:\/\/x.com\/PingTweets"]}]}},"_links":{"self":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":0,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}