{"id":18,"date":"2008-02-19T01:27:41","date_gmt":"2008-02-19T06:27:41","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/2008\/03\/06\/microsofts-irrational-obsession-with-google-part-ii\/"},"modified":"2010-03-17T03:13:44","modified_gmt":"2010-03-17T08:13:44","slug":"microsofts-irrational-obsession-with-google-part-ii","status":"publish","type":"post","link":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/","title":{"rendered":"Microsoft’s Irrational Obsession with Google (Part II)"},"content":{"rendered":"

In Part I<\/a> of this two-part series, I discussed the irrationality in Microsoft’s obsessive pursuit of Google. In this part, I suggest some of the opportunities that Microsoft may want to pursue instead:<\/p>\n

    \n
  1. \n
    The mobile market<\/strong>: The mobile market is still in its infancy. This is an area that Microsoft did make some early headways through its Windows Mobile platform. Google is quickly catching up by developing its own mobile applications. But jury is still out on who is going to win the mobile market. Microsoft needs to think much harder about what it can do in this market.<\/div>\n<\/li>\n
  2. \n
    Instant messaging: <\/strong>Despite the launch of Google Talk and Gmail chat functionality, Microsoft’s Windows Live Messenger (formerly MSN Messenger) still has a much larger share of the instant messaging (IM) market. As IM technology is closely tied in with social networking and the mobile market, Microsoft can leverage its position in the IM market into these other fast-growing areas.<\/div>\n<\/li>\n
  3. \n
    Platform-free internet-based applications. <\/strong>Google’s array of innovative software and online service solutions are moving computing toward a platform-less environment. This can significantly undermine the foundation of Microsoft’s business. In my opinion, this is a much bigger threat than the search market. To adapt to this change, Microsoft should work on moving its products to a common Internet platform. Rather than spending all the energy on preventing illegal use of its software, Microsoft will be better off taking a stronger lead into developing Internet applications that are not tied in to its Windows platform.<\/div>\n<\/li>\n

    No matter how bad of an image Microsoft may have had in the last few years, we have to acknowledge that the company did play a significant role in computing history. It may still be able to continue its legacy if it could un-blind itself from Google.<\/ol>\n","protected":false},"excerpt":{"rendered":"

    What Microsoft should do to excel in the next 10 years.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[110,83,59],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry","category-reality_check","tag-business-strategy","tag-competition","tag-corporate-innovation","post-archive"],"yoast_head":"\nMicrosoft's Irrational Obsession with Google (Part II) | Ping! >> Loyalty Science in Practice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft's Irrational Obsession with Google (Part II) | Ping! >> Loyalty Science in Practice\" \/>\n<meta property=\"og:description\" content=\"What Microsoft should do to excel in the next 10 years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/\" \/>\n<meta property=\"og:site_name\" content=\"Ping! >> Loyalty Science in Practice\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-19T06:27:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-03-17T08:13:44+00:00\" \/>\n<meta name=\"author\" content=\"Yuping Liu-Thompkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PingTweets\" \/>\n<meta name=\"twitter:site\" content=\"@PingTweets\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yuping Liu-Thompkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/\"},\"author\":{\"name\":\"Yuping Liu-Thompkins\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"headline\":\"Microsoft’s Irrational Obsession with Google (Part II)\",\"datePublished\":\"2008-02-19T06:27:41+00:00\",\"dateModified\":\"2010-03-17T08:13:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/\"},\"wordCount\":310,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"keywords\":[\"business strategy\",\"competition\",\"corporate innovation\"],\"articleSection\":[\"Reality Check\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/\",\"name\":\"Microsoft's Irrational Obsession with Google (Part II) | Ping! >> Loyalty Science in Practice\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\"},\"datePublished\":\"2008-02-19T06:27:41+00:00\",\"dateModified\":\"2010-03-17T08:13:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yupingliu.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft’s Irrational Obsession with Google (Part II)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/\",\"name\":\"Ping! >> Loyalty Science in Practice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yupingliu.com\/wordpress\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\",\"name\":\"Yuping Liu-Thompkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"contentUrl\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"width\":819,\"height\":1024,\"caption\":\"Yuping Liu-Thompkins\"},\"logo\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\"},\"description\":\"Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Loyalty Science Lab at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy & Marketing, among others. She is currently an Associate Editor for Journal of Advertising, and she serves on the editorial review board of Journal of Marketing, Journal of Interactive Marketing and Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found on her website Yuping Online.\",\"sameAs\":[\"https:\/\/www.yupingliu.com\",\"https:\/\/www.linkedin.com\/in\/yupingonline\/\",\"https:\/\/x.com\/PingTweets\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft's Irrational Obsession with Google (Part II) | Ping! >> Loyalty Science in Practice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/","og_locale":"en_US","og_type":"article","og_title":"Microsoft's Irrational Obsession with Google (Part II) | Ping! >> Loyalty Science in Practice","og_description":"What Microsoft should do to excel in the next 10 years.","og_url":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/","og_site_name":"Ping! >> Loyalty Science in Practice","article_published_time":"2008-02-19T06:27:41+00:00","article_modified_time":"2010-03-17T08:13:44+00:00","author":"Yuping Liu-Thompkins","twitter_card":"summary_large_image","twitter_creator":"@PingTweets","twitter_site":"@PingTweets","twitter_misc":{"Written by":"Yuping Liu-Thompkins","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/#article","isPartOf":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/"},"author":{"name":"Yuping Liu-Thompkins","@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"headline":"Microsoft’s Irrational Obsession with Google (Part II)","datePublished":"2008-02-19T06:27:41+00:00","dateModified":"2010-03-17T08:13:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/"},"wordCount":310,"commentCount":0,"publisher":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"keywords":["business strategy","competition","corporate innovation"],"articleSection":["Reality Check"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/","url":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/","name":"Microsoft's Irrational Obsession with Google (Part II) | Ping! >> Loyalty Science in Practice","isPartOf":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#website"},"datePublished":"2008-02-19T06:27:41+00:00","dateModified":"2010-03-17T08:13:44+00:00","breadcrumb":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.yupingliu.com\/wordpress\/2008\/02\/19\/microsofts-irrational-obsession-with-google-part-ii\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yupingliu.com\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Microsoft’s Irrational Obsession with Google (Part II)"}]},{"@type":"WebSite","@id":"https:\/\/www.yupingliu.com\/wordpress\/#website","url":"https:\/\/www.yupingliu.com\/wordpress\/","name":"Ping! >> Loyalty Science in Practice","description":"","publisher":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yupingliu.com\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32","name":"Yuping Liu-Thompkins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","url":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","contentUrl":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg","width":819,"height":1024,"caption":"Yuping Liu-Thompkins"},"logo":{"@id":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg"},"description":"Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Loyalty Science Lab at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy & Marketing, among others. She is currently an Associate Editor for Journal of Advertising, and she serves on the editorial review board of Journal of Marketing, Journal of Interactive Marketing and Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found on her website Yuping Online.","sameAs":["https:\/\/www.yupingliu.com","https:\/\/www.linkedin.com\/in\/yupingonline\/","https:\/\/x.com\/PingTweets"]}]}},"_links":{"self":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":0,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yupingliu.com\/wordpress\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}