{"id":1897,"date":"2020-08-09T05:25:04","date_gmt":"2020-08-09T09:25:04","guid":{"rendered":"https:\/\/www.yupingliu.com\/wordpress\/?page_id=1897"},"modified":"2020-08-09T05:25:40","modified_gmt":"2020-08-09T09:25:40","slug":"advertising-in-asia","status":"publish","type":"page","link":"https:\/\/www.yupingliu.com\/wordpress\/research\/other-research\/advertising-in-asia\/","title":{"rendered":"Advertising in Asia"},"content":{"rendered":"\n<p>Chang, Chingching, Wei-Na Lee, and Yuping Liu-Thompkins (2019), \u201cAdvertising in Asia: Theories and Implications for Practice,\u201d Journal of Advertising, 48 (5), 417-436. [<a href=\"https:\/\/www.yupingliu.com\/files\/papers\/chang_advertising_in_asia.pdf\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Download Full-Text PDF<\/a>]<\/p>\n\n\n\n<p>Abstract: This article is the editorial for the special issue on advertising in Asia. Besides summarizing the articles in the special issue, it also presents a synthesis of advertising research in this area.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chang, Chingching, Wei-Na Lee, and Yuping Liu-Thompkins (2019), \u201cAdvertising in Asia: Theories and Implications for Practice,\u201d Journal of Advertising, 48&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1066,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1897","page","type-page","status-publish","hentry","post-archive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising in Asia | Ping! &gt;&gt; Loyalty Science in Practice<\/title>\n<meta name=\"description\" content=\"Editorial for the special issue on advertising in Asia in Journal of Advertising. Besides a summary of the issue, it also presents a synthesis of advertising research in this area.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/research\/other-research\/advertising-in-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising in Asia | Ping! &gt;&gt; Loyalty Science in Practice\" \/>\n<meta property=\"og:description\" content=\"Editorial for the special issue on advertising in Asia in Journal of Advertising. Besides a summary of the issue, it also presents a synthesis of advertising research in this area.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yupingliu.com\/wordpress\/research\/other-research\/advertising-in-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"Ping! &gt;&gt; Loyalty Science in Practice\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-09T09:25:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PingTweets\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/research\/other-research\/advertising-in-asia\/\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/research\/other-research\/advertising-in-asia\/\",\"name\":\"Advertising in Asia | Ping! &gt;&gt; Loyalty Science in Practice\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\"},\"datePublished\":\"2020-08-09T09:25:04+00:00\",\"dateModified\":\"2020-08-09T09:25:40+00:00\",\"description\":\"Editorial for the special issue on advertising in Asia in Journal of Advertising. 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