{"id":1229,"date":"2018-06-13T02:10:28","date_gmt":"2018-06-13T06:10:28","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/?page_id=1229"},"modified":"2019-12-16T17:01:22","modified_gmt":"2019-12-16T22:01:22","slug":"welcome","status":"publish","type":"page","link":"https:\/\/www.yupingliu.com\/wordpress\/welcome\/","title":{"rendered":"Welcome to Ping! >> Loyalty Science in Practice"},"content":{"rendered":"<div style=\"width: 100%; max-width: 680px; margin: auto; font-size: +1;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full\" src=\"https:\/\/www.yupingliu.com\/images\/headshot.jpg\" alt=\"Yuping Liu-Thompkins headshot\" width=\"256\" height=\"320\"><br \/>\nI am Yuping Liu-Thompkins, Professor of Marketing and Director of Loyalty Science Lab at Old Dominion University. I created this website to share cutting-edge marketing research insights to help businesses effectively build and maintain customer loyalty, both online and offline. I hope you enjoy your visit. Please start your visit by clicking one of the links below:<\/div>\n<p>&nbsp;&nbsp;<\/p>\n<p>&nbsp;&nbsp;<\/p>\n<div class=\"column one-third\" style=\"text-align: center;\">\n<p><a href=\"https:\/\/www.yupingliu.com\/wordpress\/\"><input style=\"font-size: 20px;\" type=\"submit\" value=\"Ping! Blog\"><\/a><\/p>\n<p style=\"text-align: center; font-size: 16px;\">Updated weekly, Ping! Blog translates academic marketing research into relevant insights for your business.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"column one-third\" style=\"text-align: center;\"><a href=\"https:\/\/www.yupingliu.com\/wordpress\/research\/loyalty-habit-research\/\"><input style=\"font-size: 20px;\" type=\"submit\" value=\"Loyalty Research\"><\/a>&nbsp;&nbsp;<\/p>\n<p style=\"text-align: center; font-size: 16px;\">My loyalty research uses customer data to understand the role of loyalty and habit in brand-customer relationships.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"column one-third\" style=\"text-align: center;\"><a href=\"https:\/\/www.yupingliu.com\/wordpress\/research\/digital-marketing-research\/\"><input style=\"font-size: 20px;\" type=\"submit\" value=\"Digital Research\"><\/a>&nbsp;&nbsp;<\/p>\n<p style=\"text-align: center; font-size: 16px;\">My digital marketing research investigates the effective leverage of digital tools for marketing purposes.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I am Yuping Liu-Thompkins, Professor of Marketing and Director of Loyalty Science Lab at Old Dominion University. I created this&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-1229","page","type-page","status-publish","hentry","post-archive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yuping Liu-Thompkins | Ping! &gt;&gt; Loyalty Science in Practice<\/title>\n<meta name=\"description\" content=\"Welcome to Ping! &gt;&gt; Loyalty Science in Practice. This website shares cutting-edge research insights to help businesses build and maintain customer loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/welcome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yuping Liu-Thompkins | Ping! &gt;&gt; Loyalty Science in Practice\" \/>\n<meta property=\"og:description\" content=\"Welcome to Ping! &gt;&gt; Loyalty Science in Practice. This website shares cutting-edge research insights to help businesses build and maintain customer loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yupingliu.com\/wordpress\/welcome\/\" \/>\n<meta property=\"og:site_name\" content=\"Ping! &gt;&gt; Loyalty Science in Practice\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-16T22:01:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yupingliu.com\/images\/headshot.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PingTweets\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/welcome\/\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/welcome\/\",\"name\":\"Yuping Liu-Thompkins | Ping! &gt;&gt; Loyalty Science in Practice\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/welcome\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/welcome\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yupingliu.com\/images\/headshot.jpg\",\"datePublished\":\"2018-06-13T06:10:28+00:00\",\"dateModified\":\"2019-12-16T22:01:22+00:00\",\"description\":\"Welcome to Ping! >> Loyalty Science in Practice. 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