{"id":1106,"date":"2018-06-11T18:57:11","date_gmt":"2018-06-11T22:57:11","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/?page_id=1106"},"modified":"2018-06-11T18:57:11","modified_gmt":"2018-06-11T22:57:11","slug":"online-direct-to-consumer-marketing-of-genetic-tests","status":"publish","type":"page","link":"https:\/\/www.yupingliu.com\/wordpress\/research\/digital-marketing-research\/online-direct-to-consumer-marketing-of-genetic-tests\/","title":{"rendered":"Online Direct-to-Consumer Marketing of Genetic Tests"},"content":{"rendered":"

Liu, Yuping and Yvette Pearson (2008), “Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations<\/a>,” Journal of Public Policy & Marketing<\/em><\/strong>, 27 (2), 131-148. [Download Full-Text PDF<\/a>]<\/p>\n

Abstract:This research reviews the current state of affairs in the fast-growing area of direct-to-consumer marketing of genetic tests. The authors identify the unique nature of genetic tests and the ensuing consumer vulnerability. They also present a comprehensive examination of the current legal environment and an empirical analysis of genetic testing companies\u2019 online marketing practices. On the basis of the analysis and review, they make a set of policy recommendations that consists of consumer education, physician intervention and education, and direct regulation of marketing activities, especially as they relate to the online medium.<\/p>\n","protected":false},"excerpt":{"rendered":"

Liu, Yuping and Yvette Pearson (2008), “Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations,”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1062,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1106","page","type-page","status-publish","hentry","post-archive"],"yoast_head":"\nOnline Direct-to-Consumer Marketing of Genetic Tests | Ping! >> Loyalty Science in Practice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/research\/digital-marketing-research\/online-direct-to-consumer-marketing-of-genetic-tests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Direct-to-Consumer Marketing of Genetic Tests | Ping! 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