{"id":1066,"date":"2018-06-11T13:57:06","date_gmt":"2018-06-11T17:57:06","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/?page_id=1066"},"modified":"2020-08-09T05:26:09","modified_gmt":"2020-08-09T09:26:09","slug":"other-research","status":"publish","type":"page","link":"https:\/\/www.yupingliu.com\/wordpress\/research\/other-research\/","title":{"rendered":"Other Research"},"content":{"rendered":"

Here are some more of my publications that do not quite fit into the two main research areas.<\/p>\n

Chang, Chingching, Wei-Na Lee, and Yuping Liu-Thompkins (2019), \u201cAdvertising in Asia: Theories and Implications for Practice<\/a>,\u201d Journal of Advertising<\/em><\/strong>, 48 (5), 417-436.<\/p>\n

Khoshghadam, Leila, Elika Kordrostami, and Yuping Liu-Thompkins (2019), \u201cExperiencing Nostalgia Through the Lens of Life Satisfaction<\/a>,\u201d European Journal of Marketing<\/strong><\/em>, 53 (3), 524-544.<\/p>\n

Guo, Huiling, Hangjun Xu, Chuanyi Tang, Yuping Liu-Thompkins, and Baobao Dong (2018), “Comparing the Impact of Different Marketing Capabilities: Empirical Evidence from B2B Firms in China<\/a>,” Journal of Business Research<\/strong><\/em>, 93, 79-89.<\/p>\n

Liu-Thompkins, Yuping and Edward Malthouse (2017), “A Primer on Using Behavioral Data for Testing Theories in Advertising Research<\/a>,” Journal of Advertising<\/strong><\/em>, 46 (1), 213-225.<\/p>\n

Judge, William Q., Yuping Liu-Thompkins, J. Lee Brown, and Chatdanai Pongpatipat (2015), “Differences in Corporate Entrepreneurship across Countries: How National-Level Institutions Affect Entrepreneurial Activity in Multinational Firms<\/a>,” Entrepreneurship Theory and Practice<\/strong><\/em>, 39 (2), 237-266.<\/p>\n

Pearson, Yvette and Yuping Liu-Thompkins (2012), “Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration<\/a>,” Journal of Public Policy & Marketing<\/strong><\/em>, 31 (1), 42-57.<\/p>\n

Shrum, L. J., Tina Lowrey, and Yuping Liu (2009), “Emerging Issues in Advertising Research<\/a>,” in The SAGE Handbook of Media Processes and Effects<\/a><\/strong><\/em>, eds. M. B. Oliver and R. Nabi, Thousand Oaks, CA: Sage Publications, p. 299-312.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are some more of my publications that do not quite fit into the two main research areas. Chang, Chingching,…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1011,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1066","page","type-page","status-publish","hentry","post-archive"],"yoast_head":"\nOther Research | Ping! >> Loyalty Science in Practice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/research\/other-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Other Research | Ping! >> Loyalty Science in Practice\" \/>\n<meta property=\"og:description\" content=\"Here are some more of my publications that do not quite fit into the two main research areas. 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Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy & Marketing, among others. 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