{"id":1045,"date":"2018-06-10T23:02:06","date_gmt":"2018-06-11T03:02:06","guid":{"rendered":"http:\/\/www.yupingliu.com\/wordpress\/?page_id=1045"},"modified":"2018-06-12T22:21:25","modified_gmt":"2018-06-13T02:21:25","slug":"teaching-info","status":"publish","type":"page","link":"https:\/\/www.yupingliu.com\/wordpress\/teaching-info\/","title":{"rendered":"Teaching Info"},"content":{"rendered":"<p>If you are currently enrolled in one of my classes, you can <a href=\"http:\/\/www.blackboard.odu.edu\/\" rel=\"noopener\" target=\"_blank\">log into the Blackboard system<\/a> to access your course materials. If you are a business owner and would like to collaborate with my students on a class project, please go to <a href=\"http:\/\/www.yupingliu.com\/wordpress\/contact-yuping\/\">Contact Yuping<\/a> to send me a message.<\/p>\n<h3>Teaching Philosophy<\/h3>\n<p>Key aspects of my teaching philosophy are:<\/p>\n<ul>\n<li>Preparing students for a successful career in business and success in life.\n<li>Emphasis on analytical thinking and problem solving.\n<li>Active learning through illustrative examples, case studies, in-classroom activities, and outside-classroom active learning activities.\n<li>Integrating hands-on experience through collaborative projects with real businesses.\n<li>Leverage technology effectively to enhance learning.<\/ul>\n<h3>Courses Taught<\/h3>\n<p>Since joining ODU, I have developed and taught a wide variety of courses at different levels and via both traditional classroom and distance learning. These courses include:<\/p>\n<ul>\n<li>MKTG460: Web Analytics (undergraduate)\n<li>MKTG450: Marketing on the Internet (undergraduate, regular classroom and Teletechnet)\n<li>MKTG451: Advanced Marketing on the Internet (undergraduate)\n<li>MKTG407: Marketing Research (undergraduate, regular classroom and Teletechnet)\n<li>MKTG403: Advertising (undergraduate, regular classroom and Teletechnet)\n<li>MKTG402: Consumer Behavior (undergraduate)\n<li>MKTG650: Marketing on the Internet (MBA)\n<li>MKTG660: Advertising and Integrated Marketing Communications (MBA)\n<li>MKTG802: Current Issues and Topics in Marketing (doctoral seminar)\n<li>MKTG803: Consumer Behavior (doctoral seminar)\n<li>MKTG814: Advanced Research Methodology (doctoral seminar)\n<\/ul>\n<p>Besides the above courses, I have supervised several digital marketing-related independent studies as well as a few doctoral dissertations. I have also participated in the development of the following new courses:<\/p>\n<ul>\n<li>Web Analytics (undergraduate)\n<li>Database Marketing (MBA)\n<li>Integrated Marketing Communications (MBA)\n<li>Consumer Behavior (doctoral seminar).<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are currently enrolled in one of my classes, you can log into the Blackboard system to access your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1045","page","type-page","status-publish","hentry","post-archive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teaching Info | Ping! &gt;&gt; Loyalty Science in Practice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yupingliu.com\/wordpress\/teaching-info\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teaching Info | Ping! &gt;&gt; Loyalty Science in Practice\" \/>\n<meta property=\"og:description\" content=\"If you are currently enrolled in one of my classes, you can log into the Blackboard system to access your...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yupingliu.com\/wordpress\/teaching-info\/\" \/>\n<meta property=\"og:site_name\" content=\"Ping! &gt;&gt; Loyalty Science in Practice\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-13T02:21:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PingTweets\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/teaching-info\/\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/teaching-info\/\",\"name\":\"Teaching Info | Ping! &gt;&gt; Loyalty Science in Practice\",\"isPartOf\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\"},\"datePublished\":\"2018-06-11T03:02:06+00:00\",\"dateModified\":\"2018-06-13T02:21:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/teaching-info\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yupingliu.com\/wordpress\/teaching-info\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/teaching-info\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yupingliu.com\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Teaching Info\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#website\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/\",\"name\":\"Ping! &gt;&gt; Loyalty Science in Practice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yupingliu.com\/wordpress\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/#\/schema\/person\/9157036ee1e42aeb9ed3b505139cdd32\",\"name\":\"Yuping Liu-Thompkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"url\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"contentUrl\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\",\"width\":819,\"height\":1024,\"caption\":\"Yuping Liu-Thompkins\"},\"logo\":{\"@id\":\"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2019\/06\/Headshot_Sep2014_compressed-819x1024.jpg\"},\"description\":\"Yuping Liu-Thompkins, Ph.D. is Professor of Marketing &amp; Director of Loyalty Science Lab at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy &amp; Marketing, among others. 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