{"version":"1.0","provider_name":"Ping! &gt;&gt; Loyalty Science in Practice","provider_url":"https:\/\/www.yupingliu.com\/wordpress","author_name":"Yuping Liu-Thompkins","author_url":"https:\/\/www.yupingliu.com\/wordpress\/author\/priscillablue\/","title":"Loyalty Program Design Fundamentals Part I | Ping! &gt;&gt; Loyalty Science in Practice","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ZUZy3MqB1r\"><a href=\"https:\/\/www.yupingliu.com\/wordpress\/2010\/03\/24\/loyalty-program-design-fundamentals-part-i\/\">Loyalty Program Design Fundamentals Part I<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.yupingliu.com\/wordpress\/2010\/03\/24\/loyalty-program-design-fundamentals-part-i\/embed\/#?secret=ZUZy3MqB1r\" width=\"600\" height=\"338\" title=\"&#8220;Loyalty Program Design Fundamentals Part I&#8221; &#8212; Ping! &gt;&gt; Loyalty Science in Practice\" data-secret=\"ZUZy3MqB1r\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.yupingliu.com\/wordpress\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"If you are a loyalty program manager, most likely you will agree that a loyalty program can be an expensive exercise. Not only does it require a substantial infrastructure and a large amount of human time to support, but also once started it is difficult to pull the plug without violating customer good will. Therefore, it is critical to design a loyalty program so that it will encourage customer participation and achieve maximum business benefits. In this two-part series, I would like to discuss some key points in this area. In this first part, I will discuss what are the design factors that a loyalty manager should consider. Next week, I will talk about what academic research has taught us about some of the design factors.","thumbnail_url":"https:\/\/www.yupingliu.com\/wordpress\/wp-content\/uploads\/2010\/03\/blueprint.jpg","thumbnail_width":"500","thumbnail_height":"410"}