1.0Ping! >> Loyalty Science in Practicehttps://www.yupingliu.com/wordpressYuping Liu-Thompkinshttps://www.yupingliu.com/wordpress/author/priscillablue/Reducing the Loyalty Gap | Ping! >> Loyalty Science in Practicerich600338<blockquote class="wp-embedded-content" data-secret="lfHKCafoKM"><a href="https://www.yupingliu.com/wordpress/2018/06/20/reducing-the-loyalty-gap/">Reducing the Loyalty Gap</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.yupingliu.com/wordpress/2018/06/20/reducing-the-loyalty-gap/embed/#?secret=lfHKCafoKM" width="600" height="338" title="“Reducing the Loyalty Gap” — Ping! >> Loyalty Science in Practice" data-secret="lfHKCafoKM" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.yupingliu.com/wordpress/wp-content/uploads/2018/06/leap-456100_640.jpg640480When your business runs a loyalty program, the ultimate goal should be growing customer loyalty to your business rather than to the program itself. This article shares some research insights on what behaviors lead to the loyalty gap and what your business can do to reduce that gap.