1.0Ping! >> Loyalty Science in Practicehttps://www.yupingliu.com/wordpressYuping Liu-Thompkinshttps://www.yupingliu.com/wordpress/author/priscillablue/rich600338<blockquote class="wp-embedded-content" data-secret="jtmWLSBjhu"><a href="https://www.yupingliu.com/wordpress/2010/02/01/rising-to-stardom/">Rising to Stardom: What Makes Some User-Generated Content So Popular?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.yupingliu.com/wordpress/2010/02/01/rising-to-stardom/embed/#?secret=jtmWLSBjhu" width="600" height="338" title="“Rising to Stardom: What Makes Some User-Generated Content So Popular?” — Ping! >> Loyalty Science in Practice" data-secret="jtmWLSBjhu" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.yupingliu.com/wordpress/wp-includes/js/wp-embed.min.js /* ]]> */ </script> What drives the extreme success of selected user-generated content (UGC) while most other content remains forgotten? In this blog post, we report the findings from our research project that aimed to address this question. Within the context of online user-generated video, we traced the pattern of rise to popularity of such content over time and identified the factors that affect the diffusion path of new UGC. In doing so, we provide a mechanism for predicting the success of a UGC at an early stage of the diffusion process. Marketers equipped with such knowledge will then be able to strategically participate in the conversation facilitated through UGC and to better focus their resources on viral content that is likely to affect a larger audience.http://www.yupingliu.com/wordpress/wp-content/uploads/2010/02/ugc_diffusion.jpg