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Working Papers

On this page, you will find a list of my working papers. Please click the title of a paper to download the entire paper as a PDF file, or click the "Read more..." link to view an abstract of the publication.  All working papers are copyrighted by Dr. Yuping Liu.


Liu, Yuping (2001), "A Cognitive Model of Consumer Acculturation ," Working Paper #01-01.
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Liu, Yuping (2000), "Acculturation and Consumer Behavior: A Theoretical Model ," Working Paper #00-01.
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Liu, Yuping (1998), "Prospect Theory: Developments and Applications in Marketing ," Working Paper #98-01.
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