header image
Working Papers

On this page, you will find a list of my working papers. Please click the title of a paper to download the entire paper as a PDF file, or click the "Read more..." link to view an abstract of the publication.  All working papers are copyrighted by Dr. Yuping Liu.


Liu-Thompkins, Yuping (2010), "Rising to Stardom: An Empirical Investigation of the Diffusion of User-Genernated Content ," Working Paper #10-01.
Read more...

Liu, Yuping (2007), "Integrating Consumer Preferences into Online Advertising: Drivers of Consumer Tendency to Engage in Online Interaction ," Working Paper #07-01.
Read more...

Liu, Yuping (2001), "A Cognitive Model of Consumer Acculturation ," Working Paper #01-01.
Read more...

Liu, Yuping (2000), "Acculturation and Consumer Behavior: A Theoretical Model ," Working Paper #00-01.
Read more...

Liu, Yuping (1998), "Prospect Theory: Developments and Applications in Marketing ," Working Paper #98-01.
Read more...