Posts Tagged web 2.0
A ROI-Oriented Social Media Strategy
October 7th, 2010When social media were first established as a marketing tool, businesses treated it with an experimental mentality, trying to figure out what works and what does not work. But as social media start to reach a mass market of consumers and more businesses are adding their Facebook pages and Twitter accounts everyday, poking around with [...]
Wharton Conference on User-Generated Content Part II
December 21st, 2009This blog series summarizes the research presented at the Wharton conference on user-generated content. This second part describes a research project on a privacy-friendly approach to target advertising. It also discusses the research questions raised by industry participants at the conference.
Wharton Conference on User-Generated Content Part I
December 14th, 2009In between the wedding and my race against the clock to get as much research done as possible before my research leave is over in January, the year 2009 has quietly slipped away and the holiday season is already upon us. First of all, happy holidays! As a gift to my readers, I want to [...]
