Posts Tagged viral content
Wharton Conference on User-Generated Content Part I
December 14th, 2009In between the wedding and my race against the clock to get as much research done as possible before my research leave is over in January, the year 2009 has quietly slipped away and the holiday season is already upon us. First of all, happy holidays! As a gift to my readers, I want to [...]
Are You Targeting the Right People to Grow Your Community?
August 2nd, 2009Last time I discussed a few research findings on what makes people pass on information to others. This week, I would like to follow up on the topic and talk about a recent project done by Zsolt Katona (@UC Berkley) and his colleagues. The research question Katona and colleagues set out to answer is what [...]
What Makes People Pass Along Your Content?
July 19th, 2009If you are involved in social media or viral marketing, most likely you have wondered how to increase the passing-along of your viral content. My co-author Michelle Rogerson and I have been wondering about the same question too in our research project on the spreading of user-generated content online. As the starting point, we conducted [...]
