Posts Tagged technology
Study on Second Life and Corporate Innovation
March 23rd, 2009Together with Linden Lab, the creator of Second Life, my research team is conducting a study on corporate innovation as reflected by companies’ participation in the virtual world Second Life. In particular, we are interested in why corporations engage in cutting-edge innovations such as Second Life, despite the risks involved, and the benefits that are [...]
Best Practices — Cisco Learning Network
September 2nd, 2008Starting with this entry, I am adding a new feature called “Best Practices” to my blog. Entries in this category will discuss in a succinct way some of the best business and marketing strategies in the current market. These discussions are meant to help both practitioners learn from others and to offer business educators current [...]
Rethinking Second Life Demographics
March 31st, 2008When a technology innovation appears on the horizon, one would stereotypically expect that the younger generation will sign on to it faster than older adults. This was the same expectation I had with Second Life. Like many people, I thought of Second Life as a playground for mostly Gen Y’s and the occasional Gen X’s. [...]
