When trying to create buzz about your brand, do you choose your loyal followers or do you choose people who don’t even know much about your brand? You might be surprised by the answer. A recent research by Professor David Godes and Professor Dina Mayzlin suggests that you should choose the latter group. http://www.flickr.com/photos/smemon/ | [...]
Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).
