Posts Tagged social networks
Google+ Circles for Managing Customers
July 13th, 2011The old way of managing customer relationships in online social media is undifferentiated and inefficient. Google+ changes this by introducing Circles. This post looks at how businesses can take advantage of Google+ Circles to customize its online social media efforts and integrate those efforts with traditional CRM.
Quitting Behavior is Social Too
July 14th, 2010When we talk about social networking or contagion effect, we are usually referring to getting good words out about us so that we can engender good will and gain additional customers. In other words, we often focus on positive behavior in the context of social networks. But just as positive behavior can be fostered through [...]
Promoted Tweets in the Loyalty Landscape
April 14th, 2010On April 13, 2010, Yesterday, Twitter unveiled its new advertising platform Promoted Tweets. Pulling from various information sources, this post offers some preliminary details about this new platform, and discusses the implications Promoted Tweets have on managing customer loyalty.
