Posts Tagged social networks
Quitting Behavior is Social Too
July 14th, 2010When we talk about social networking or contagion effect, we are usually referring to getting good words out about us so that we can engender good will and gain additional customers. In other words, we often focus on positive behavior in the context of social networks. But just as positive behavior can be fostered through [...]
Promoted Tweets in the Loyalty Landscape
April 14th, 2010On April 13, 2010, Yesterday, Twitter unveiled its new advertising platform Promoted Tweets. Pulling from various information sources, this post offers some preliminary details about this new platform, and discusses the implications Promoted Tweets have on managing customer loyalty.
Surprising Buzz Champions
March 4th, 2010When trying to create buzz about your brand, do you choose your loyal followers or do you choose people who don’t even know much about your brand? You might be surprised by the answer. A recent research by Professor David Godes and Professor Dina Mayzlin suggests that you should choose the latter group. http://www.flickr.com/photos/smemon/ | [...]
