Posts Tagged social media
Google+ Circles for Managing Customers
July 13th, 2011The old way of managing customer relationships in online social media is undifferentiated and inefficient. Google+ changes this by introducing Circles. This post looks at how businesses can take advantage of Google+ Circles to customize its online social media efforts and integrate those efforts with traditional CRM.
Social Media Lessons from Thirty Brands
January 13th, 2011Last semester, my Internet marketing students completed a social media project. They were asked to follow three social media channels by a company of their choice, and then write up their experience about it. Together, we observed 30+ companies’ social media practices, ranging from lesser-known brands to major players in the social media arena such [...]
Best Practices — Old Spice Marketing Campaign
November 18th, 2010This year is a good year for Old Spice. Starting with the “Smell Like a Man, Man campaign” followed by the successful Old Spice Man viral videos, the once quiet brand is now stirring up plenty of buzz among marketers and consumers alike. When I went to the Society for New Communications Research 5th Research [...]
