Posts Tagged Second Life
Corporate Presence in Second Life
June 29th, 2009By now, you probably have heard of Second Life, the popular 3D virtual world that allows its residents to live, interact, buy/sell, and collaborate all under a virtual identity. Where these residents lived, real-world companies have been experimenting too. In my research with Dr. Bill Judge, we have seen more than 50 of the Global [...]
Simulation in Second Life
March 31st, 2009A student of mine shared this article on CNN.com with me: “Can second Life Help Teach Doctors to Treat Patients?“ It is an interesting illustration of the potential best use of Second Life, at least in the short-term. While the original idea of Second Life was to create a virtual world where individuals can take [...]
Study on Second Life and Corporate Innovation
March 23rd, 2009Together with Linden Lab, the creator of Second Life, my research team is conducting a study on corporate innovation as reflected by companies’ participation in the virtual world Second Life. In particular, we are interested in why corporations engage in cutting-edge innovations such as Second Life, despite the risks involved, and the benefits that are [...]
