Posts Tagged ROI

Loyalty Program Saturation (or Not)

With the current downturn in US economy, many companies are adding loyalty programs to their marketing toolbox, both as a customer relationship management tool and to demonstrate better value to existing and potential customers. In some industries such as travel and financial services, numerous rival loyalty programs are offered, creating intense competition among these programs. [...]

Loyalty Program Long-Term Effects

An upcoming paper examines the long-term effect of loyalty programs.

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About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

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Hurricane watch for the Norfolk area. Friends, please be prepared and stay safe. 05:58:17 PM September 02, 2010 from Twitter for iPhone
Just finished my first 6 hours of teaching for the semester. Seems to have an engaging group of students. Look forward to a great semester! 01:49:31 AM August 31, 2010 from Twitter for iPhone
@OofitsRyan Thanks. Hope you enjoyed the class. Need to get more of the class on Twitter. :) 12:42:54 AM August 31, 2010 from Twitter for iPhonein reply to OofitsRyan
How wrong is the textbook market? An ad book is updated each yr & sells for $200, while Internet marketing books don't get a new ed for 3yrs 06:42:24 PM August 30, 2010 from SocialOomph