Posts Tagged ROI


    Word-of-Mouth or Traditional Marketing?

    September 13th, 2009

    Some people may disagree with what I am about to say here: online social networks bring people closer to each other. At least that is the personal impact that they have had on me.  But what does this mean for marketing?  One answer is that word-of-mouth between consumers is carrying more weight in how we [...]


    Loyalty Program Saturation (or Not)

    September 17th, 2008

    With the current downturn in US economy, many companies are adding loyalty programs to their marketing toolbox, both as a customer relationship management tool and to demonstrate better value to existing and potential customers.  In some industries such as travel and financial services, numerous rival loyalty programs are offered, creating intense competition among these programs. [...]


    Loyalty Program Long-Term Effects

    June 12th, 2007

    An upcoming paper examines the long-term effect of loyalty programs.