Posts Tagged research
What Do Marketing Scientists Have To Say About Social Media?
June 8th, 2009This year’s INFORMS Marketing Science Conference paid lots of attention to social media and social networking. Quite a few sessions were devoted to the topic. Here I picked a few presentations with especial relevance to business practice and summarized them below. 1. Freemium model depends on users’ group membership and content contribution. Presented by Gal [...]
User-Generated Content Study
May 5th, 2009I am currently working with Michelle Rogerson on a research project studying the rise of popular user-generated content online. In particular, we are interested in identifying the reasons why some content (such as some YouTube videos; see Top 10 YouTube videos) gain star status, whereas others are barely paid any attention to. We surmise that [...]
Leveraging Online Media and Online Marketing
February 10th, 2008The “Leveraging Online Media and Online Marketing” conference sponsored by the Marketing Science Institute just ended. The two-day conference brought together researchers from major universities and practitioners from MSI membership companies to discuss the emerging issues of online marketing. I summarize below three overarching sentiments that I observed from the conference: (1) Facing lower switching [...]
