Posts Tagged research
Surprising Buzz Champions
March 4th, 2010When trying to create buzz about your brand, do you choose your loyal followers or do you choose people who don’t even know much about your brand? You might be surprised by the answer. A recent research by Professor David Godes and Professor Dina Mayzlin suggests that you should choose the latter group. http://www.flickr.com/photos/smemon/ | [...]
Word-of-Mouth or Traditional Marketing?
September 13th, 2009Some people may disagree with what I am about to say here: online social networks bring people closer to each other. At least that is the personal impact that they have had on me. But what does this mean for marketing? One answer is that word-of-mouth between consumers is carrying more weight in how we [...]
Loyalty Programs and CRM — Insights from Marketing Science 2009 Conference
June 15th, 2009At the INFORMS Marketing Science 2009 Conference, I presented my current research project on the effects of loyalty program expiration policy change. For those who missed the conference, here’s a summary of what I presented. I have also included the summary of the other two research projects that were presented during the same session. Shortening [...]
