Posts Tagged online popularity
Rising to Stardom: What Makes Some User-Generated Content So Popular?
February 1st, 2010What drives the extreme success of selected user-generated content (UGC) while most other content remains forgotten? In this blog post, we report the findings from our research project that aimed to address this question. Within the context of online user-generated video, we traced the pattern of rise to popularity of such content over time and identified the factors that affect the diffusion path of new UGC. In doing so, we provide a mechanism for predicting the success of a UGC at an early stage of the diffusion process. Marketers equipped with such knowledge will then be able to strategically participate in the conversation facilitated through UGC and to better focus their resources on viral content that is likely to affect a larger audience.
Are You Targeting the Right People to Grow Your Community?
August 2nd, 2009Last time I discussed a few research findings on what makes people pass on information to others. This week, I would like to follow up on the topic and talk about a recent project done by Zsolt Katona (@UC Berkley) and his colleagues. The research question Katona and colleagues set out to answer is what [...]
What Makes People Pass Along Your Content?
July 19th, 2009If you are involved in social media or viral marketing, most likely you have wondered how to increase the passing-along of your viral content. My co-author Michelle Rogerson and I have been wondering about the same question too in our research project on the spreading of user-generated content online. As the starting point, we conducted [...]
