Posts Tagged online community
What Makes People Pass Along Your Content?
July 19th, 2009If you are involved in social media or viral marketing, most likely you have wondered how to increase the passing-along of your viral content. My co-author Michelle Rogerson and I have been wondering about the same question too in our research project on the spreading of user-generated content online. As the starting point, we conducted [...]
Best Practices — Cisco Learning Network
September 2nd, 2008Starting with this entry, I am adding a new feature called “Best Practices” to my blog. Entries in this category will discuss in a succinct way some of the best business and marketing strategies in the current market. These discussions are meant to help both practitioners learn from others and to offer business educators current [...]
Best Practice — American Express Members Project
June 7th, 2007American Express Members Project is a great way to engage customers.
