Posts Tagged online community
Segment Your Brand Community Participants Part 3
May 19th, 2010I created this series to help brand community managers to identify and focus their efforts based on the types of participants in their communities. In this last part of the series, I would like to offer some suggestions on what to do with each of the four segments (insiders, minglers, devotees, and tourists) once you [...]
Segment Your Brand Community Participants Part 2
May 12th, 2010Last week, I wrote about four categories of brand community participants: the devotees, the tourists, the minglers, and the insiders. In Part 2 of this series, let me discuss how you can identify these different types of participants through their observable behavior in your community. Image by Lieutenant Pol | CC 2.0 The Devotees: [...]
Segment Your Brand Community Participants Part 1
May 5th, 2010If you are a socially savvy brand, most likely you are already engaging your customers in some form of online community, either through your own branded online community such as Kraft Foods’ recipe exchange community, or through a third-party social media platform such as what Starbucks is doing on Twitter. In managing the participants in [...]
