Posts Tagged online community
Social Media Lessons from Thirty Brands
January 13th, 2011Last semester, my Internet marketing students completed a social media project. They were asked to follow three social media channels by a company of their choice, and then write up their experience about it. Together, we observed 30+ companies’ social media practices, ranging from lesser-known brands to major players in the social media arena such [...]
Segment Your Brand Community Participants Part 3
May 19th, 2010I created this series to help brand community managers to identify and focus their efforts based on the types of participants in their communities. In this last part of the series, I would like to offer some suggestions on what to do with each of the four segments (insiders, minglers, devotees, and tourists) once you [...]
Segment Your Brand Community Participants Part 2
May 12th, 2010Last week, I wrote about four categories of brand community participants: the devotees, the tourists, the minglers, and the insiders. In Part 2 of this series, let me discuss how you can identify these different types of participants through their observable behavior in your community. Image by Lieutenant Pol | CC 2.0 The Devotees: [...]
