Posts Tagged mobile marketing


    Loyalty Mobile Apps

    February 23rd, 2011

    With Verizon finally carrying iPhone and iPad and mass merchandisers such as Walmart selling smartphones on the cheap, the number of smart phones and mobile devices is bound to soar. This presents loyalty marketers a great additional touch point with their customers through mobile apps. What functionality should a marketer pack in a mobile app? [...]


    Check-ins and Places

    August 25th, 2010

    Launched in March 2009, Foursquare has established itself as a top player in location-based services. It allows users to “check in” to a business when they are at (or technically in the vincinity of) a business. In exchange, users earn fancy badges and mayorships, plus social benefits with their friends and other users located nearby. [...]