Posts Tagged loyalty programs
1 Point Per Dollar or 100 Points Per Dollar?
November 30th, 2011When designing a loyalty program, have you ever wondered whether you should give customers 1 point for each dollar they spend and require 100 points for a free reward, or if it’s better to grant 10 points per dollar and require 1000 points for the reward? On the surface, these two setups require the exact [...]
Invited Blog for Brand Science Institute
September 28th, 2007Check out an invited blog I wrote for the Brand Science Institute. The blog summarizes my loyalty program paper that is forthcoming in the Oct. 2007 issue of Journal of Marketing. You can find a full-text copy of the paper from JM’s website or from my publications page.
