Posts Tagged loyalty program
Do You Need a Loyalty Program?
August 31st, 2011The most recent Loyalty Census from Colloquy pegs loyalty program membership in the US at more than 2 billion, up 16% from 2008. Perceived value of points earned through loyalty programs is estimated to be $38.83 billion. With this much activity going on, you may be tempted to offer a loyalty program for your business [...]
LoyaltyScan – A Great Resource on Loyalty Program Design
June 23rd, 2010If you are in charge of designing or revamping a loyalty program, it can be useful to seek inspiration from others companies’ programs. Recently, Colloquy, a LoyaltyOne company, released a LoyaltyScan database that can make this research much easier. The database contains information about the background and program design for 500+ loyalty programs around the [...]
Guest Post: 10 Steps for Setting up a Loyalty Program
April 28th, 2010A few weeks ago, I wrote about the design fundamentals of a loyalty program, which had been inspired by discussion with one of my readers Kim Skaaning Jørgensen. After I published the post, Kim offered me a rather lengthy and thoughtful feedback on the topic. So I invited him to write a a little more [...]
