Partly due to celebrity involvement, Twitter has quickly gained popularity in the last few months. According to eMarketer, various online metrics firms reported an approximately ten-fold increase in unique Twitter visitors from February 2008 to February 2009. With the rise in popularity, news broke out that quite a few major firms, including Apple, Microsoft, Google, [...]
Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).
