Posts Tagged internet marketing
Social Media Lessons from Thirty Brands
January 13th, 2011Last semester, my Internet marketing students completed a social media project. They were asked to follow three social media channels by a company of their choice, and then write up their experience about it. Together, we observed 30+ companies’ social media practices, ranging from lesser-known brands to major players in the social media arena such [...]
Interview on Social Media by With Good Reason Radio
May 28th, 2010Recently I was interviewed by Sarah McConnell, host of the With Good Reason radio program. In the short segment, I discussed the growing popularity of social media in business use and offered my advice on small businesses entering this area. For those of you who missed the program or live outside of the Virginia and [...]
Segment Your Brand Community Participants Part 2
May 12th, 2010Last week, I wrote about four categories of brand community participants: the devotees, the tourists, the minglers, and the insiders. In Part 2 of this series, let me discuss how you can identify these different types of participants through their observable behavior in your community. Image by Lieutenant Pol | CC 2.0 The Devotees: [...]
