Posts Tagged Facebook

Social CRM — Opportunities and Challenges

In this blog, I would like to offer a primer on social CRM (or sCRM for short) and discuss the opportunities and currently unresolved challenges associated with implementing sCRM in practice.

Yet Another Social Solution

The number of competing social network solutions is suggesting that this market is getting to a more mature stage. Just like the hundreds of car brands in the earlier part of the last century, we are bound to see a shakeup of this marketplace, and the ones that eventually survive will be the ones that offer differentiation that appeal to a large enough network of consumers. In this blog, I took the liberty and brand personified some of the best known or “buzzed” social networks we see today.

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About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

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