Posts Tagged engagement


    Best Practices — Effective Use of Twitter

    April 10th, 2009

    What is it? In this entry, I am going to discuss two organizations: McKinsey Quarterly and Brooklyn Museum.  These two organizations are very different in many ways.  But they share one commonality in that they both use Twitter very effectively in gathering customer intelligence and strengthening customer relationships.  McKinsey Quarterly’s Twitter username is @McKQuarterly; and [...]