Posts Tagged engagement
Social Media Lessons from Thirty Brands
January 13th, 2011Last semester, my Internet marketing students completed a social media project. They were asked to follow three social media channels by a company of their choice, and then write up their experience about it. Together, we observed 30+ companies’ social media practices, ranging from lesser-known brands to major players in the social media arena such [...]
Social CRM — Opportunities and Challenges
March 11th, 2010In this blog, I would like to offer a primer on social CRM (or sCRM for short) and discuss the opportunities and currently unresolved challenges associated with implementing sCRM in practice.
Best Practices — Engaging Customers at ING Direct
September 28th, 2009Established about about nine years ago, ING Direct (the US subsidiary of the Netherlands-originated ING Group) has quickly become a popular bank among tech-savvy and savings-oriented customers. Much of its success can be contributed to the way it engages and empowers consumers, as described in the book The Orange Code coauthored by ING Direct’s founder [...]
