Posts Tagged customer loyalty
How to Lose Loyalty in 10 Days: Lessons from the Facebook Fiasco
June 2nd, 2010This month marks my first Facebook-less month. Like more than 35,000 other users who have signed up to do so, I closed my Facebook account on May 31. For someone like me who rarely participates in movements of any kind, Facebook has elicited in me an usually intense negative feeling. This has not always been [...]
Segment Your Brand Community Participants Part 3
May 19th, 2010I created this series to help brand community managers to identify and focus their efforts based on the types of participants in their communities. In this last part of the series, I would like to offer some suggestions on what to do with each of the four segments (insiders, minglers, devotees, and tourists) once you [...]
