Posts Tagged customer loyalty


    1 Point Per Dollar or 100 Points Per Dollar?

    November 30th, 2011

    When designing a loyalty program, have you ever wondered whether you should give customers 1 point for each dollar they spend and require 100 points for a free reward, or if it’s better to grant 10 points per dollar and require 1000 points for the reward? On the surface, these two setups require the exact [...]


    Loyalty According to Tweeple

    August 19th, 2010

    A while ago, I created a search column in Tweetdeck to see what people have to say about loyalty on Twitter. To my surprise, once the column was created, tweets just started flying in. There has been rarely a day when I do not see at least a few hundred public tweets containing the word [...]


    Averting Service Disasters – Quicken Loans the Sequel

    July 7th, 2010

    Last week, I used my unpleasant mortgage application experience with Quicken Loans to demonstrate the danger of force locking in consumers instead of fostering loyalty. Since then, I have received some interesting communication from Quicken Loans. As a consumer, I emerged from the entire experience feeling OK again about Quicken Loans as a lender. While [...]