Posts Tagged culture

Understanding Chinese Consumers

Recently I was able to make a nearly month-long trip to China. With some distance now established from my home culture, I was able to observe with a fresh pair of eyes the unique characteristics of Chinese consumers and to reacquaint myself with values and behaviors that I had taken for granted before I left China 11 years ago. In this blog, I discuss three things that I observed about Chinese consumer behavior during my trip.

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Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

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Leaving for China. I heard Twitter is not accessible there. Hope not. But if true, I will miss you all in the next three weeks. 02:16:23 PM July 15, 2010 from API
In case you missed it, my new blog post on the social effect of customer defection: http://j.mp/9gObQj 07:24:18 PM July 14, 2010 from API
If you are redesigning your business website, consider downloading The free web redesign kit from @hubspot (registration required). 04:22:14 PM July 14, 2010 from API
Quitting behavior is social too. See what its effects are and how to prevent it: http://j.mp/9gObQj 03:16:45 AM July 14, 2010 from TweetDeck

Posts Tagged culture

Understanding Chinese Consumers

Connect with Yuping

About Yuping

Follow @PingTweets on Twitter:

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