Posts Tagged cross-cultural marketing
China – An Update
July 21st, 2010I am spending a few weeks in China. This time, I sense a really big change in the Chinese marketplace. Not only has income level risen dramatically since my last visit a few years ago, but the Internet has become an even more pervasive force in Chinese consumers’ daily life. I confess that I have [...]
Understanding Chinese Consumers
January 4th, 2009Recently I was able to make a nearly month-long trip to China. With some distance now established from my home culture, I was able to observe with a fresh pair of eyes the unique characteristics of Chinese consumers and to reacquaint myself with values and behaviors that I had taken for granted before I left China 11 years ago. In this blog, I discuss three things that I observed about Chinese consumer behavior during my trip.
