Posts Tagged Customer Relationship Management
Loyalty Lessons from Sports Fans
June 16th, 2010Image by wwworks | CC 2.0 The 2010 FIFA World Cup kicked off on June 11. While total viewership is still unknown at this point, Nielsen has reported an 80% audience gain for ESPN and ABC during their weekend coverage of the event. For past World Cups, FIFA reports a worldwide audience of 26.29 billion [...]
Segment Your Brand Community Participants Part 3
May 19th, 2010I created this series to help brand community managers to identify and focus their efforts based on the types of participants in their communities. In this last part of the series, I would like to offer some suggestions on what to do with each of the four segments (insiders, minglers, devotees, and tourists) once you [...]
Guest Post: 10 Steps for Setting up a Loyalty Program
April 28th, 2010A few weeks ago, I wrote about the design fundamentals of a loyalty program, which had been inspired by discussion with one of my readers Kim Skaaning Jørgensen. After I published the post, Kim offered me a rather lengthy and thoughtful feedback on the topic. So I invited him to write a a little more [...]
