Posts Tagged corporate innovation
Best Practices — P&G Mr. Clean Car Wash
September 30th, 2008What is it? You might be aware of the Mr. Clean AutoDry Carwash System. Well, Mr. Clean Car Wash I am talking about here is not a product. It is an actual car wash service that P&G opened up in Ohio. Two locations have been opened so far, one in Mason and the other in [...]
Rethinking Second Life Demographics
March 31st, 2008When a technology innovation appears on the horizon, one would stereotypically expect that the younger generation will sign on to it faster than older adults. This was the same expectation I had with Second Life. Like many people, I thought of Second Life as a playground for mostly Gen Y’s and the occasional Gen X’s. [...]
Why Hi-Tech Firms Engage in Second Life
March 21st, 2008Last year, ComputerWorld published an article on the top eight corporate sites in Second Life. The rankings are: 1. IBM; 2. Pontiac; 3. Sun Microsystems; 4. Dell; 5. Reuters; 6. Cisco Systems; 7. H&R Block 8. Best Buy Geek Squad. It’s not difficult to see from this list that many of these companies are in [...]
