Posts Tagged consumer behavior

Implications of Instantaneous Coupons

Colloquy’s weekly newsletter reported two stories of new coupon strategies: one is P&G and Korger’s adoption of mobile coupons, and the other is Kroger’s partnership with AOL’s Shortcuts Program, which allows users to download coupons online and have them preloaded on their store cards. Both of these stories represent a fundamental change in coupon usage. [...]

Loyalty Program Long-Term Effects

An upcoming paper examines the long-term effect of loyalty programs.

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About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

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Leaving for China. I heard Twitter is not accessible there. Hope not. But if true, I will miss you all in the next three weeks. 02:16:23 PM July 15, 2010 from API
In case you missed it, my new blog post on the social effect of customer defection: http://j.mp/9gObQj 07:24:18 PM July 14, 2010 from API
If you are redesigning your business website, consider downloading The free web redesign kit from @hubspot (registration required). 04:22:14 PM July 14, 2010 from API
Quitting behavior is social too. See what its effects are and how to prevent it: http://j.mp/9gObQj 03:16:45 AM July 14, 2010 from TweetDeck