Posts Tagged competition

Loyalty Program Saturation (or Not)

With the current downturn in US economy, many companies are adding loyalty programs to their marketing toolbox, both as a customer relationship management tool and to demonstrate better value to existing and potential customers. In some industries such as travel and financial services, numerous rival loyalty programs are offered, creating intense competition among these programs. [...]

Microsoft’s Irrational Obsession with Google (Part II)

What Microsoft should do to excel in the next 10 years.

Microsoft’s Irrational Obsession with Google (Part I)

Why Microsoft should not be fixated on Google

Connect with Yuping

About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

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Leaving for China. I heard Twitter is not accessible there. Hope not. But if true, I will miss you all in the next three weeks. 02:16:23 PM July 15, 2010 from API
In case you missed it, my new blog post on the social effect of customer defection: http://j.mp/9gObQj 07:24:18 PM July 14, 2010 from API
If you are redesigning your business website, consider downloading The free web redesign kit from @hubspot (registration required). 04:22:14 PM July 14, 2010 from API
Quitting behavior is social too. See what its effects are and how to prevent it: http://j.mp/9gObQj 03:16:45 AM July 14, 2010 from TweetDeck