As I stood at a busy intersection on People’s Avenue South in Chengdu, China, I am dazzled by the high-end designer labels I see. Louis Vutton, Dior, MaxMara, and many other luxury brands all opened up shop here. With the fast economic development during the last decade, there has arisen a new class of rich [...]
Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).
