Posts Tagged business strategy


    Segment Your Brand Community Participants Part 3

    May 19th, 2010

    I created this series to help brand community managers to identify and focus their efforts based on the types of participants in their communities. In this last part of the series, I would like to offer some suggestions on what to do with each of the four segments (insiders, minglers, devotees, and tourists) once you [...]


    Guest Post: 10 Steps for Setting up a Loyalty Program

    April 28th, 2010

    A few weeks ago, I wrote about the design fundamentals of a loyalty program, which had been inspired by discussion with one of my readers Kim Skaaning Jørgensen. After I published the post, Kim offered me a rather lengthy and thoughtful feedback on the topic. So I invited him to write a a little more [...]


    Loyalty and Social Media Strategy

    April 6th, 2010

    In Social CRM, we are concerned with integrating social network and social media to enhance CRM practices and eventually increase customer loyalty. Here, I’d like to argue that the integration goes the other way too. In other words, while social media strategy can eventually affect customer loyalty, the design of social media strategy right now [...]