Posts Tagged branding
Brands and Connectivity
March 20th, 2008I just attended a talk by Debbie Millman on branding. One idea that I found very interesting from the talk was discussion on the current wave of tribal branding since 2000. Ms. Millman made the point that in this wave of branding, a brand that builds/facilitates connectivity is likely to be successful. She enlisted statistics [...]
An “Intel Inside” Future of Branding
March 12th, 2008Discusses how RSS and XML are creating generic services that will shift branding and marketing into an “Intel Inside” fashion.
Invited Blog for Brand Science Institute
September 28th, 2007Check out an invited blog I wrote for the Brand Science Institute. The blog summarizes my loyalty program paper that is forthcoming in the Oct. 2007 issue of Journal of Marketing. You can find a full-text copy of the paper from JM’s website or from my publications page.
