Posts Tagged best practices
Best Practices — Old Spice Marketing Campaign
November 18th, 2010This year is a good year for Old Spice. Starting with the “Smell Like a Man, Man campaign” followed by the successful Old Spice Man viral videos, the once quiet brand is now stirring up plenty of buzz among marketers and consumers alike. When I went to the Society for New Communications Research 5th Research [...]
Best Practices — Engaging Customers at ING Direct
September 28th, 2009Established about about nine years ago, ING Direct (the US subsidiary of the Netherlands-originated ING Group) has quickly become a popular bank among tech-savvy and savings-oriented customers. Much of its success can be contributed to the way it engages and empowers consumers, as described in the book The Orange Code coauthored by ING Direct’s founder [...]
