Posts Tagged best practice
Social Media Lessons from Thirty Brands
January 13th, 2011Last semester, my Internet marketing students completed a social media project. They were asked to follow three social media channels by a company of their choice, and then write up their experience about it. Together, we observed 30+ companies’ social media practices, ranging from lesser-known brands to major players in the social media arena such [...]
Best Practices — Effective Use of Twitter
April 10th, 2009What is it? In this entry, I am going to discuss two organizations: McKinsey Quarterly and Brooklyn Museum. These two organizations are very different in many ways. But they share one commonality in that they both use Twitter very effectively in gathering customer intelligence and strengthening customer relationships. McKinsey Quarterly’s Twitter username is @McKQuarterly; and [...]
Best Practices — P&G Mr. Clean Car Wash
September 30th, 2008What is it? You might be aware of the Mr. Clean AutoDry Carwash System. Well, Mr. Clean Car Wash I am talking about here is not a product. It is an actual car wash service that P&G opened up in Ohio. Two locations have been opened so far, one in Mason and the other in [...]
