Archive for the Best Practices Category
Best Practices — Engaging Customers at ING Direct
September 28th, 2009Established about about nine years ago, ING Direct (the US subsidiary of the Netherlands-originated ING Group) has quickly become a popular bank among tech-savvy and savings-oriented customers. Much of its success can be contributed to the way it engages and empowers consumers, as described in the book The Orange Code coauthored by ING Direct’s founder [...]
Best Practices — Effective Use of Twitter
April 10th, 2009What is it? In this entry, I am going to discuss two organizations: McKinsey Quarterly and Brooklyn Museum. These two organizations are very different in many ways. But they share one commonality in that they both use Twitter very effectively in gathering customer intelligence and strengthening customer relationships. McKinsey Quarterly’s Twitter username is @McKQuarterly; and [...]
Best Practices — P&G Mr. Clean Car Wash
September 30th, 2008What is it? You might be aware of the Mr. Clean AutoDry Carwash System. Well, Mr. Clean Car Wash I am talking about here is not a product. It is an actual car wash service that P&G opened up in Ohio. Two locations have been opened so far, one in Mason and the other in [...]
